Essay about The Hidden Benefits of Advertising - 858 Words

The United States annually spends over 300 billion dollars in advertising. The money is spent by business firms to promote their products and services and by political and nonpolitical groups to raise awareness on different issues. If over 300 billion dollars is spent annually on advertising, then people must be strongly affected by ads, otherwise, groups would not spend such a large sum on advertisements. Then, the question at hand is how are people affected by advertising? Vitriolic detractors of ads assert that advertisements are a malignant tumor of modern-society, whereas proponents of advertising counter that promotions are the backbone of society. While it is true that advertisements can have some negative consequences, critics†¦show more content†¦Then monopolies would be created in the industries, and the situation would be bleak for consumers. On the other hand, advertising’s ability to disperse information is a double-edged sword. Advertising can â€Å"rei nforce racial, cultural, and sexual stereotypes† (Day), but â€Å"advertising is†¦ [also] teaching† (Culpa). While it is true that advertisements can endorse products and behaviors that are harmful, as many counter-ads condone the actions of the aforementioned ads (the cigarette industry is a prime example of a balance between positive and negative ads). Along with the counter-ads, there are also ads encouraging positive ideas, such as blood donations. The American Red Cross for example, has an advertisement to persuade people to donate blood, which is a constructive idea since â€Å"when we give blood, we help save lives† (Red Cross). The Red Cross is not the only company that has beneficial ads; the United Nations Children’s Fund (UNICEF), Habitat for Humanity, and Goodwill are other companies that also have positive ads. When the number of counter-ads and positive ads are combined, they greatly outnumber the negative ads, which means that advertise ments in general promote the welfare of people. Advertising also has benefits other than its uncanny ability to spread information. In fact, due to advertisement’s abilities to diffuse through society,Show MoreRelatedHow Advertising Is Important For A Harmonious Society Essay840 Words   |  4 PagesOn account of the importance of advertising, it is critical to realize that advertising plays a more and more indispensable role in the communication between corporations and consumers in day-to-day life. First, advertising has essential impacts in stakeholders life, in particular for consumers. Advertising, which can be informative and persuasive, is helpful for customers to learn about products to find the best products for themselves, give them courage and faith to try new products, and spendRead MoreDeception in Advertising to the Society865 Words   |  3 Pagesmany forms that may include propaganda, dissimulation, distraction, concealment, camouflage and even self-decepti on (Carson, 2010). Advertising and Deception The most common form of deception is the use of misleading or false statements in commercial transactions. This is referred to as deceptive or false advertising. False advertising is any promotion or advertising, which misrepresents the characteristics, nature, geographic origin or quality of services, goods or commercial activities (Helmer,Read MoreRegulatory Changes in Direct-To-Consumer Marketing of Pharmaceuticals1399 Words   |  6 PagesDirect-to-consumer (DTC) marketing of pharmaceuticals has grown increasingly in the past decade. The American public views prescription drug advertising for a wide range of medical conditions, including high cholesterol, depression, allergies, and erectile dysfunction. The Federal Food and Drug Administration (FDA) regulates the content of these advertisements. Critics also have taken the position that the advertisements garner unearned trust from the public, are misleading, and promote unnecessaryRead MoreAdvertising And Marketing Plan For A San Diego Advertising Agency1511 Words   |  7 Pagestheir business goal, using a variety of techniques to accomplish this. When a business turns to a San Diego advertising agency, they need to ensure the advertising services are incorporated into a larger marketing plan, one that draws attention from the target audience. One mistake many business owners make is they confuse marketing and advertising, yet these are two distinct things. Advertising serves as a small part of a comprehensive marketing plan, one that also incorporates things such as pay-per-clickRead MoreEffects Of Advertising On Personal Privacy And Security1572 Words   |  7 PagesEffects of Advertising on Personal Privacy and Security: Persuasive Essay As the world wide web continues to become more prevalent in everyday tasks and the internet continues to evolve, so does the world of advertising. Everyone encounters some form of advertising daily, with the most common being internet advertising. According to Patricia Garner, â€Å"internet advertising is by far the fastest-growing medium.† She continues by stating â€Å"improved advertising formats make Internet display more interactiveRead MoreVirgin Mobile Case Analysis1260 Words   |  6 Pageswithin the industry. The cell phone industry has many sources of customer dissatisfaction. For instance, customers’ distrust in pricing plans due to confusing usage rates; companies’ inconvenient and inconsistent off-peak hours; service provider’s hidden fees that include taxes and higher rates after minutes are used up, universal service charges, and one-time costs; and binding contracts by the service providers that require good credit history. Major carrie rs are not addressing these needs becauseRead MoreVirgin Mobile s Strategic Strategy Essay1317 Words   |  6 Pagesthat could not possibly be your Virgin Mobile phone ringing. Virgin Mobile has decided to enter the U.S. market, but in that decision lies numerous challenges that must be considered. The cellphone industry has been plagued with high fixed costs, and hidden fees. Despite market oversaturation, the market has failed to penetrate the age group of 15-29. However, Virgin Mobile has the strength of their infrastructure and previous experience to make a reach for the U.S. market share. Although there existRead MoreBusiness Strategy : Phillips Morris And R.j Essay1193 Words   |  5 PagesPrisoner’s Dilemma represents a level of decision uncertainty between two persons or entities to benefit or not from an outcome. After assessing the dilemma, the Dominant Strategy comes to play. Each player has a different purpose in their strategy. With the same level of uncertainty, the Dominant Strategy determines what strategy is best regardless what the other player strategy is. A strategy that always benefits no matters what the competition does. Let’s say, the situation has been assessed and theRead MoreKid Kustomers- Advertising845 Words   |  4 PagesThe original definition of the word â€Å"advertising† does not look that bad. It is simply explained as â€Å"calling the attention of the public to a product or business.† However, the advertising companies usually abuse the real meaning of advertising and try to sell their product no matter what it takes to do so. It is very hard not to notice advertisement in today’s world. The commercials, the adds, the posters are everywhere; from TV, newspapers magazines and billboards to even a bus that is taking usRead MoreThe Good and Bad Side of Advertising1657 Words   |  7 Pages Compare and Contrast the ‘Good’ and ‘Bad’ side of Advertising PLAN TITLE: Compare and contrast the ‘good’ side and ‘bad’ side of advertising. PATTERN: Block Format INTRODUCTION CONTEXT: Communal Issue SUBJECT: Advertisements LIMITED SUBJECT: ‘good’ and ‘bad’ side ISSUE: compare, contrast THESIS: It states the similarities and differences but in emphasis on ‘good’ and ‘bad’ side of advertising. Similarities- â€Å"Good† side of Advertising Paragraph 1: Creates deep impression. Example: Hyundai Commercials

What You Should Do to Find Out About Supplemental College Essay Samples Before Youre Left Behind

What You Should Do to Find Out About Supplemental College Essay Samples Before You're Left Behind The Hidden Truth About Supplemental College Essay Samples There's, naturally, a limit on the range of pages even our finest writers can produce with a pressing deadline, but usually, we can satisfy all the clients seeking urgent assistance. Any paper is going to be written on time for an inexpensive price. Remember, however, that it's rarely a great notion to emulate somebody else's topic or writing style. Besides the situations that you should always remember, in addition, there are some items which you shouldn't do when creating the content of your college essay. To accomplish this, brainstorm on topics which you are passionate about. Buy essays, reapplicant help of all of the progress of excellent sample titles. By obeying the guiding principle supplied in the samples, you're guaranteed to be successful in writing your college essays. These seven sample essays respond to a w ide range of thought-provoking questions. In some instances, schools let applicants choose between several different alternatives. It's very useful to take writing apart to be able to see just the way that it accomplishes its objectives. You might also be penalized for presenting the info from samples as your own. For more data on the program, don't hesitate to review the site. Actually, a seasoned writer can do the job much faster than any student as they've been writing academic assignments during their entire life. The bulk of the essay employs standard English and English grammar. Bridget's essay is extremely strong, but there continue to be a couple little things that could be made better. Developing a wonderful college essay may lose its purpose in the event the content of what you've written is not what the university is asking for. The Battle Over Supplemental College Essay Samples and How to Win It Reciprocity is significant to me in more than 1 aspect. Discoveri ng and picking a university that fulfills all my needs was a rigorous yet exciting undertaking. Research is key here and if possible, visit campus! Students lead busy lives and frequently forget about a coming deadline. Upcoming college students might also be requested to compose a college essay for a portion of their first requirements. Columbia's admissions officers want students who will thrive as a consequence of the resources the school provides. You're not being requested to explain how college will allow you to grow, but how Oberlin can help you grow. If you wish to create a college essay which works, you will need to provide importance on the content which you will give the admissions officer of your intended university with. Just because you've already written a college essay for a single university doesn't mean that it may also apply on your next applications. The One Thing to Do for Supplemental College Essay Samples There are lots of solutions to your essay writing needs on the web but some are much better than others. Additionally, your distinctive interpretation will reveal a lot about how you find the world. In this manner, it is going to be simpler to structure the content of your essay. Ultimately, the detail of true speech makes the scene pop. Supplemental College Essay Samples Features As you pay for homework, we provide those options at no cost. If you would like to acquire high high quality research and thesis papers punctually and for an affordable price, you should probably try out using EssaySupply.com. By doing that the student stays true to the very first paragraph in supplying a very clear direction throughout the whole essay. Two new essay options are added, and a number of the previous questions are revised. You're going to be surrounded by writing professionals throughout the plan of order placement, and when you choose to purchase essay and select an allocated writer, things will get even more exciting. There are essentials in every single form of essay you have to take note. If you are searching for top essay writing companies, try out the mentioned above. In this instance, attempt to hit the minimal words required and guarantee that the essay you will write is packed with relevant info and useful particulars. Before you commence writing your college essay, you might need to see the essay examplesA that we've listed for you, so that you may have more idea on what things to put in the college essay which you will create. Some colleges take a supplemental essay along with the personal essay. Receive an mba essays written by the next essay services. It's a cardinal rule in writing essays to know and learn how to love first the form of essay you're writing. Whether you must make a paper of special flawlessness, just purchase an essay here and our writers will provide help. The same is relevant for top essay writers. Instead, utilize this essay to take a look at the format.

Research On Ford Essay Example For Students

Research On Ford Essay Henry Ford was initially stubborn about car sales on his first car the Model T, not to mention resentful. His theory was that dealers, not his car, were to blame for the decline in sales. However, the invincible man finally came to terms with reality. As well as the rearrangement of the Ford plants where it would be produced. Production of the Model T ceased at the end of May 1927, a few days after the 15 millionth car had come off the assembly line. The most interesting thing of Fords plunge into the future was that the old car expired before the new car had been born. No matter what vehicle that they might come up with, no one knew how it would be powered because no plan for an engine existed. Nevertheless, movement in the direction of a totally new car went ahead. Henry Fords basic concept was for a car that would deliver speed, power and comfort suited to the improved roads and the quick-paced life of that day. It would be lower than the T, longer, wider, more pleasing in its pr oportions, available in a variety of models and an assortment of colors. And it would be named after the first car made by Ford Motor Company back in 1903 the Model A. Months were required to reach agreement on the engine design. The one finally adopted was a 4-cylinder, 200-cubic-inch, L-head engine, only a little larger than that of the T but developing 40 horsepower. This new engine had aluminum alloy pistons and cylinder head, 3-bearing counterbalanced crankshaft, and battery distributor ignition. Model Ts outdated planetary transmission gave way to a 3-speed sliding gear type with gears of heat-treated chromium steel; clutch and transmission. The wheelbase of the new Model A was 103.5 inches, the tread was 56 inches, and road clearance 9.5 inches. The steel body was brought down to reduce the cars height. Its weight was heavier than the T, running from 2,000 to 2,500 pounds. A 10-gallon gas tank was an another part of the plan. The radiator shell was contoured like that of the Lincoln, and the lines of the car in general suggested those of its rich siblingsufficiently so that the Model A was often called the baby Lincoln. Body colors were Niag ra Blue, Arabian Sand, Dawn Gray, and Gunmetal Blue, with the four-door Sedan being offered in Balsam Green, Copra Drab, Rose Beige, and Andalusite Blue all a new change from the black Model T, available only in black between 1914 and 1925. Wire wheels with steel spokes were offered in a contrasting color. They were fitted with balloon tires and internal-expanding mechanical brakes all around. All features on the new Model A included hydraulic shock absorbers and safety glass windshield, bumpers, automatic windshield wipers, tilt-beam headlights, and a Bendix self-starter. Like its brother (The Model T), the Model A could go anywhere and do anything on 20 miles to the gallon but with greater safety and far superior comfort for those aboard. Yet, it was offered at prices very close to those of the Model T. For example, the Phaeton was sold for $395.00 and the Tudor Sedan sold for $495.00. To produce a car assembled from 5,580 parts that were almost all entirely new. According to one historian, a changeover of this scope and urgency was, at the time, unknown in American industrial history. And yet, the change was accomplished. Highland Parks final assembly line was moved to the Rouge in September 1927. Tools of radical new design were laid in by the thousands; there were 53,000 at the Rouge by the time production of the Model A began. Factory space amounting to 1.5 million square feet was added. Electrical welding of important parts such as the rear end assembly was developed to replace the bolting. This new practice ultimately became universal in the automobile industry. .u1938ce41e587b9617c9a6030b768885c , .u1938ce41e587b9617c9a6030b768885c .postImageUrl , .u1938ce41e587b9617c9a6030b768885c .centered-text-area { min-height: 80px; position: relative; } .u1938ce41e587b9617c9a6030b768885c , .u1938ce41e587b9617c9a6030b768885c:hover , .u1938ce41e587b9617c9a6030b768885c:visited , .u1938ce41e587b9617c9a6030b768885c:active { border:0!important; } .u1938ce41e587b9617c9a6030b768885c .clearfix:after { content: ""; display: table; clear: both; } .u1938ce41e587b9617c9a6030b768885c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1938ce41e587b9617c9a6030b768885c:active , .u1938ce41e587b9617c9a6030b768885c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1938ce41e587b9617c9a6030b768885c .centered-text-area { width: 100%; position: relative ; } .u1938ce41e587b9617c9a6030b768885c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1938ce41e587b9617c9a6030b768885c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1938ce41e587b9617c9a6030b768885c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1938ce41e587b9617c9a6030b768885c:hover .ctaButton { background-color: #34495E!important; } .u1938ce41e587b9617c9a6030b768885c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1938ce41e587b9617c9a6030b768885c .u1938ce41e587b9617c9a6030b768885c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1938ce41e587b9617c9a6030b768885c:after { content: ""; display: block; clear: both; } READ: Art Dealer EssaySo tremendous was the demand for parts that Ford had to back away from his policy of total Fords dependable parts and purchase from outside manufacturers parts such as wheels, body panels, piston rings, and some parts such as pumps and distributors that the company had never made. During the five months between the time ford stopped production of Model T and delivery of the first Model A, 400,000 orders had piled up for a new car that no single customer had even seen. The lack of cars available and orders on hand had mounted to 800,000 by the spring of 1928. Ford made almost two million Model As in 1929. But Black thursday came on October 24th of that year, ushering in the Great Depression, and from that time on it was downhill all the way. In 1931, sales dropped to 620,000 units. Production of Model A was shut down in August, and early the following year, the new order took over in the form of the radically different Ford V-8. By that time well over 20 million Fords had been manufactured, and almost 5 million of these had been the brilliant little Model As. Bibliography:Bibliography www.ford.comwww.fordvechiles/ModelA.htmwww.fordhistory.netFords Mechanical History Booklet available at Al Packer Westwww.ModelA/vechiles.htmFords History of Cars Booklet available thorough Ford

Qatar Influence in the World

Statement of the Research Question The main research question that my thesis will cover is, ‘How does Qatar use soft power to strengthen its global political influence?’ This question will provide an opportunity for me to study the various processes of soft power that Qatar has and/or continues to utilize to strengthen its political influence not only in the Middle East, but also across the world.Advertising We will write a custom proposal sample on Qatar Influence in the World specifically for you for only $16.05 $11/page Learn More It is evident that Qatar has emerged as one of the most influential Middle East countries in the world’s political affairs. This thesis will be a revelation as to how such a country has achieved its current position. Introduction Since 1995, following the takeover of leadership by Sheikh Hamad bin Khalifa al-Thani through a peaceful coup d’etat, Qatar has been transformed from a little-known tiny c ountry into a major economic and political powerhouse in the Middle East and, in extension, the world (Evans and Grant 42). In the last 18 years, the country’s leadership has been engaged in a protracted effort to transform it into a globally recognized and respected modern state (Brannagan and Grix par. 3). Being the world’s richest country in terms of per capita income, which stood at USD$ 448,246 in 2008, Qatar has managed to achieve tremendous successes in its short history (Hey 42). Its enormous wealth and a leadership that is keen on putting the country ‘on the map’ in the Middle East make it a major political player in the Arab World. Its influence in the world is growing (Beaumont 3). The main question is how such a country can achieve so much within such a short period. According to Brannagan and Grix, Qatar presents a good example of how soft power can be used to propel a nation’s influence in the global political affairs (par. 5). In the last 15 years, the country has invested heavily in building an appealing image to the world without using military or other forms of hard power. This move has allowed the country to gain a substantial political influence (King 16). The country has used its enormous resources to put in place measures of not only making Qatar an important investment destination for many nations and companies, but also as an important economic ally of many other states (Antwi-Boateng 39).Advertising Looking for proposal on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More Further, its close and friendly association with western countries such as the US and the United Kingdom has separated the country from the politics of the Middle East, hence creating an appealing image to the world (van Ham 10). Other major areas of focus have been on the creation of an image of the country as a top tourism and sporting destination (Amara par. 3). For a long time, its neighboring rich, populous, and influential neighbors such as the UAE, Saudi Arabia, and Iran among others have over shadowed the country (Worth 7). Owing to the fact that it was the last Arab country to discover its oil wealth, it is a recent entrant into the politics of the Middle East. So far, it has been successful in its push for becoming a key player in the region. For instance, while the UAE’s Abu Dhabi has been the major tourist and financial hub of the region, Qatar’s Doha has gained a strong footing against the former with an increasingly busy Airport, a key indicator of the country’s connectedness to the world (Brannagan, Mubanga, and Wolff par. 2). Further, its global financial assistance to many countries has also put the country into the league of nations where it provides billions of dollars for humanitarian and development purposes in disadvantaged populations and countries across the world. The country has also invested heavily in education of its citizens, thus bringing it to the forefront of nations that offer quality education to their citizens. Education is a major factor of power for top nations such as the UK and the US (Joseit par. 1). The current position of Qatar as having a substantial and increasing power and influence in global political affairs has not gone unnoticed. This position has been captured in various researches and articles to this effect. My thesis aims at studying how Qatar has used soft power to create its growing influence and presence in global political affairs. This topic is interesting since the country is succeeding in an area that many other countries have failed. For a long time, to gain political influence in the world affairs, many powerful countries such as Russia, the USA, China, and the UK have used hard power, through military and economic processes (Worth 7).Advertising We will write a custom proposal sample on Qatar Influence in the World specifically for you for only $16.05 $11/page Learn More Consequently, the success of Qatar in gaining global political influence without using hard power presents a new approach to the understanding of power and hence the significance of the study (Nye ‘Soft Power’ 96). The thesis will create an understanding of how Qatar uses soft power through four main areas that include foreign aid, cultural institutions, tourism, and sports diplomacy to gain and maintain its global political influence. Relevant Literature A substantial amount of research that has focused on the growing influence of Qatar in the global political affairs is available. However, much of the research focuses on the increasing influence of the Middle East countries on the global political affairs. With some efforts being dedicated to Qatar, it is a clear indication that the use of soft power by the small Middle East country has not gone unnoticed. In addition, the existing research has majorly focused on the economy of the country as the main avenue through which it has amassed power in the global political affairs. The first and most relevant research article is titled, ‘The rise of Qatar as a Soft Power and the Challenges’ by Osman Antwi-Boateng. The research is important and relevant to my thesis since it comprehensively covers the various ways through which Qatar exercises its soft power. According to the article, Qatar exercises soft power influence through what it refers to as attraction and ‘carrots’. In terms of attraction, the article points to the strong political stability, close relationship with the US, progressive higher education system, and effective income redistribution policies (Antwi-Boateng 42). The country also uses carrots through the media (Aljazeera Network), sports investments, and foreign aid policy to advance its soft power across the world. In this study, the author explores how Qatar exerts its soft power in its foreign pol icy in addition to how it addresses various challenges in advancing its influence. Antwi-Boateng begins by noting that the country is an exception of its neighbors who are facing political instability or other major hurdles affecting their influence in Middle East and in extension, the world (47). Firstly, in his study, Antwi-Boateng notes the importance of sport as a major source of soft power for Qatar (51). The Study gives an example of the 2006 XV Asian Games that Qatar hosted successfully. Further, the country has successfully bid to host the 2022 FIFA World Cup (Antwi-Boateng 51). The two events have greatly enhanced the country’s reputation and image, especially in the Middle East and the Muslim World.Advertising Looking for proposal on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More Secondly, the study highlights the increasing use of football diplomacy and cultural institutions that have been characteristic of Qatar in the last few years. Antwi-Boateng regards Qatar’s sponsorship of Barcelona, a world’s re-known Spanish club as well as its purchase of Paris Saint-Germain (PSG), a French club, as major steps that the nation has taken to improve its influence through the world’s most popular game (48). The country invested a whooping USD$190 million in Barcelona’s sponsorship and another USD$ 63 Million for acquiring a 70% stake at PSG (Kamrava 540). The study identifies Qatari’s involvement in sporting, especially football, as in line with Nye’s assertion that culture is a major element of soft power (‘Public Diplomacy’ 102). Football provides an opportunity for Qatar to be in popular culture to display its own civilization due to the wide audience that the game receives across the world (Dorsey 4). The stu dy identifies foreign aid as a major aspect through which Qatar has gained and maintained its soft power. According to the study, Qatar is ranked at the 20th place worldwide in terms of the percentage of its population’s giving and first position in the Middle East and Arab Countries (Antwi-Boateng 45). According to the study, foreign aid is linked with positive goodwill, which enhances the country’s reputation among its beneficiaries. This move is in line with Nye’s claim that such efforts lead to legitimate power in the eyes of others (‘Public Diplomacy’ 99). For instance, in 2010-2011, the nation’s development and humanitarian aid amounted to more than USD$ 1 billion (Brannagan and Grix par. 2). Its foreign aid policy has been majorly focused on Arab countries that have been experiencing political instability due to the Arab Spring (Kinninmont 5). For instance, Qatar has advanced a low interest loan of USD$1 billion to Tunisia. It has also offered to employ over 20,000 Tunisians in Qatar while at the same time funding the construction of subsidized houses to the tune of USD$ 37 million (DOHA2012 18). The country has also provided financial support amounting to USD$ 3 billion loan facility to Egypt. Besides, it has also offered humanitarian aid support to many countries, including the US (Ministry of Foreign Affairs par. 2). This study is very relevant and central to my thesis since it comprehensively covers different processes through which Qatar exercises its soft power. By recognizing sporting and foreign aid as major ways of gaining soft power, the paper goes a long way in terms of proving the relevance of my study. Other studies that have also addressed Qatar’s soft power are also relevant to this research. One these researches is titled, ‘Qatar: A First-Hand Account of Soft Power’, by Brannagan, Mubanga, and Wolff. In the study, Brannagan, Mubanga, and Wolff point out the increasing influence in the regional and global political affairs (par. 4). The study identifies the increased efforts of Qatar to become a top tourist destination. Further, there have been more efforts to market the country through its unique culture to the world. The research is also relevant to this study since it covers cultural and tourism aspects through which Qatar seeks to gain influence in regional and global political affairs. Another important study that is relevant to my thesis is, ‘Qatar’s Soft Power Gamble: The FIFA World Cup 2022’ by Paul Brannagan and Jonathan Grix. In the study, the focus is on the growing participation and presence of Qatar in the international sports, and more importantly, its successful bid for hosting 2022 world cup games (QTA par. 2). Hosting such an event will be in line with the nation’s plans of becoming a top tourist destination since it will present a prime opportunity of displaying the country’s culture and attractiveness to billions of spectators across the world (FIFA par. 6). The study will be important for my thesis since it will provide important information and support on the increasing use of sporting and tourism as a means of gaining soft power for the Middle East country. Data In my thesis, I will use both primary and secondary data to address the main research question. There is a considerable amount of data that can be drawn from different secondary sources. For instance, Qatar’s Ministry of Development Planning and Statistics offers a rich source of data and important figures that can support different assertions of my research paper such as foreign aid and investment in sports and tourism. Further, the Ministry of Foreign Affairs website also offers significant information on Qatar’s foreign policy and foreign aid, which are both central to my research (par. 3). Owing to the high number of other studies that the research relies on, this study will offer an important platform of accessing and drawing secondary information. Primary data sources will include the use of interviews, surveys, and questions that will be targeted to specific population groups privy to Qatar’s soft power. For instance, interviews will be conducted on people such as lecturers and professors who can offer expert opinion on Qatar’s growing political influence in the Middle East and the world at large. Online survey will also be important in providing important information on the opinions of different populations on Qatar’s growing influence. The primary data is important in incorporating the information that will be obtained through secondary data sources. Outline of the Argument In the last two decades, Qatar has emerged from a little known and less influential nation to a major player in regional and global political affairs. During this time, with a major economic transformation, the country has used different approaches to acquire legitimate power and influ ence over other nations. Of these approaches, military muscle power and economic maneuvers, which have traditionally been the source power for many countries, have not been used by the country. Instead, the country has used other approaches to gain soft power. So far, it has been successful. My thesis will seek to discuss the various approaches of soft power that Qatar has used to gain its political influence in the Middle East and around the globe. These approaches include the use of culture, tourism, foreign aid, and sports. The thesis will discuss each of the above approaches in an attempt to show how they have helped Qatar to gain its influence and prominence in the global political affairs. Frameworks The first framework will be a theoretical structure that will focus on the concept of soft power. Drawing heavily from Joseph Nye’s ‘Public Diplomacy and Soft Power’, the framework will guide the thesis in providing an understanding of what constitutes soft pow er and how Qatar has been successful in gaining political influence through its well-calculated use of various processes of gaining power. Nye’s article comprehensively covers and brings forth the concept of soft power by comparing its effectiveness with the use of hard power (Nye ‘Public Diplomacy’ 102). It is evident that although hard power still dominates what constitutes power in the global political influence, soft power approaches have emerged strongly as an option for many countries that cannot exercise hard power. By utilizing the ideas brought forward in Nye’s article, my thesis will be able to cover the use of soft power by Qatar as it continues to emerge as a major power in the Middle East and in the global political environment. My research will also adopt the conceptual framework, which will focus on how the ideas of my thesis will be organized and presented to answer the main research question. It will also focus on how Qatar frames its appr oaches in order to gain power over other nations across the world. The framework is important since it helps to link the theoretical framework to real life examples of how soft power can be utilized successfully. By covering each of the areas and approaches through which Qatar has exerted its influence globally, the plan will be an important part of the conceptual framework of helping to answer various questions that arise from the process of answering the main research question. Chapter/Section Outline The thesis will begin with a background discussion on Qatar’s past and current status. It will show how it has gained an influential status over the years in the Middle East and beyond. This information will form an important part of the thesis. It will provide the foundation and basis for my research. The background information will include Qatar’s growing economic significance in the Middle East in terms of how it has been able to extend its influence beyond the regio n. The second section of thesis will focus on various ways through which Qatar gains its power and influence in its region and across the world. In this section, the first component to be covered will focus on how Qatar uses foreign aid to attain power and/or exert its influence across the world. The second component will focus on Qatar’s use of cultural institutions, including education and arts to grow its profile as a top education and cultural destination in the world, an achievement that has made it gain considerable power over other nations. The third component of coverage will be tourism and how Qatar, through the Qatar Tourism Authority, has put in place efforts to turn Qatar into a top tourist destination in the Middle East. The last component is the use sport diplomacy that Qatar has adopted to market itself to the world. These strategies include its successful bid to host 2022 World Cup games, its sponsorship of major European clubs such as Barcelona, and its acqui sition of Paris Saint-Germain among many other sporting activities that it has shown interest. Contribution of the Research The paper will contribute to the growing field of knowledge on soft power with Qatar as a good example of its effectiveness. It will be an important knowledge base for future studies that will be focused on Qatar and other nations’ influence on global political affairs using soft power approaches. Works Cited Amara, Mahfoud. The Pillars of Qatar’s International Sport Strategy, 2013. Web. http://www.e-ir.info/2013/11/29/the-pillars-of-qatars-international-sport-strategy/. Antwi-Boateng, Osman. â€Å"The Rise of Qatar as a Soft Power and the Challenges.† European Scientific Journal 2.1(2013): 39-51. Print. Beaumont, Peter. â€Å"How Qatar is taking on the world.† The Guardian July 20. 2012: 3. Print. Brannagan, Paul, and Jonathan Grix. Qatar’s Soft Power Gamble: The FIFA World Cup 2022, 2014. Web. http://www.e-ir.info/2014/01/18 /qatars-soft-power-gamble-the-fifa-world-cup-2022/. Brannagan, Paul, In’utu Mubanga, and Mads Wolff. Qatar: A First-Hand Account of Soft Power, 2014. Web. http://www.e-ir.info/2014/03/20/the-state-of-qatar-a-first-hand-account-of-soft-power/. DOHA2012. Offering a helping hand, Qatar is a good neighbor around the World. Doha: The UN Climate Change Conference, 2012. Print. Dorsey, James. â€Å"Qatar’s sports-focuses public diplomacy policies backfiring.† Daily News Feb. 10. 2014: 4. Print. Evans, Gareth, and Bruce Grant. Australia’s Foreign Relations in the World of the 1990’s. Melbourne: Melbourne University Press, 1999. Print. FIFA. Emir of Qatar Sheikh Tamim bin Hamad Al-Thani visits FIFA President in Zurich, 2014. Web. http://www.fifa.com/worldcup/qatar2022/news/newsid=2441686/. Hey, Jeanne. Small States in World Politics: Explaining Foreign Policy Behavior. Boulder, CO: Lynne Reinner, 2003. Print. Joseit, David. The Art Effect, 2013. Web. http:/ /www.aucegypt.edu/gapp/cairoreview/pages/articleDetails.aspx?aid=614. Kamrava, Mehran. Mediation and Qatari Foreign Policy. Middle East Journal 65.4(2012): 540-556. Print. King, John. National Branding: Coverage and Perceptions of Qatar in Major World Newspapers. Working Paper. Tennessee: East Tennessee State University, 2007. Print. Kinninmont, Jane. â€Å"From football to military might, how Qatar wields global power.† The Guardian February 3. 2013: 5. Print. Ministry of Foreign Affairs. Qatar Foreign Aid Over QR3 Billion, 2013. Web. http://www.mofa.gov.qa/en/SiteServices/MediaCenter/News/Pages/News20131111082549.aspx. Nye, Joseph. Soft Power: The Means to Success in World Politics. New York, NY: Public Affairs, 2004. Print. Nye, Joseph. â€Å"Public Diplomacy and Soft Power.† The Annals of the American Academy of Political and Social Science 616.1(2008): 94-109. Print. QTA. A New Chapter of Pioneering Association, 2013. Web. http://www.psg.fr/en/News/003001/Article/ 64010/A-new-chapter-of-a-pioneering-association. van Ham, Peter. The Rise of the Brand State: The Postmodern Political Image and Reputation. Foreign Affairs 80.2(2001): 2-17. Print. Worth, Robert. â€Å"Qatar, Playing All Sides, Is a Nonstop Mediator.† The New York Times July 9. 2008: 7. Print. 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